Job Summary :
- Booking of campaigns, Ad-trafficking and management of online advertising campaigns across all Client sites and mobile applications.
- Should be analytical and data-driven in optimizing programmatic inventory, and creative in packaging new programmatic products and deals
- Knowledge on troubleshooting of ad calls on web and mobile devices using debugging tools.
- Updating and analysing of various traffic and ad inventory reports on a weekly/monthly basis.
- Deep understanding of publisher-side ad operations and optimization strategy from overall revenue planning forecasting, campaign management to floor price optimizations.
- Very strong presentation skills and people management experience.
Responsibilities :
- Booking the campaigns in Operative Tool and Trafficking them in DFP post QC.
- Monitoring campaigns closely and optimizing the campaign performance.
- Manage day-to-day programmatic operations.
- Maximize programmatic revenue through yield analysis and optimization.
- Collaborate across departments to continuously A/B test and analyse new ways to drive programmatic revenue.
- Testing new ad formats across sites and apps.
- Troubleshoot product implementation with the tech team and recommend ways to improve the ad placement, demand, and ultimately yield.
- Good knowledge and experience in using multiple SSPs and Waterfall ad stack implementation.
Basic Requirements:
- Strong leadership and organizational skills, effective written and verbal communication skills, advanced knowledge in the technical aspects of an advertising department, and in-depth experience in advertising procedures, principles, methods, techniques and practices.
- 7+ years of experience working in Ad operations and managing a team.
- Ability to work independently as well as being a team player.
- Excellent at multitasking with close attention to detail and ability to meet deadlines.
- Employ positive thinking and are able to work constructively in a diverse team setting.
- Can adapt and evangelize best practices
Preferred Requirements:
- Intimate knowledge of Operative Tool, DFP and other third-party ad serving platforms.
- Good understanding of Programmatic sales approach
- Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory.
- Basic knowledge of MOAT, Google Analytics, ComScore and Google Tag Manager (or other Tag management platforms.)
- Basic knowledge of HTML and JavaScript.
- Familiarity and understanding of current digital advertising offerings and products.
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