Senior Manager/Manager - Customer Analytics - NBFC (4-8 yrs)
We have a job opportunity with Leading Non Banking Financial company located in Mumbai.
Designation: Sr.Manager/Manager
Role: Customer Analytics
Preference- candidate from Financial industry having experience in customer analytics: up sell / cross sell on asset side, campaign analytics, retention strategies, Understanding of customer acquisition / digital fintech channel ecosystem would also be beneficial
Job Responsibilities:
Business:
- Devise scorecard and model driven strategies across all products.
- Develop expertise to implement scorecards in scoring engines.
- Devise strategies to improve marketing efficiency targeted at new customer acquisition and cross sell
- Devise pre-approved marketing campaigns to increase disbursals
- Track all scorecards- performances and highlight to management in case of any breaches/actions required.
- Reporting any adverse trends in portfolio performance.
- Develop strategies to define customer profile and enhance customer profitability
Process / Quality Improvement
- Continuously work with business, policy and technology teams to improve strategies, identify and plug leakages and drive automated decision making.
- Work with team leads to identify Analytics opportunities in aiding decisions across business
Required:
- Experienced in Analytics in Banks / NBFCs
- Experience of working in asset business in a bank / FI
- Proficiency in at least one statistical and other tools/languages - R/Python/SAS
- Familiarity with relational databases and intermediate level knowledge of SQL
Project experience in at least one of the following:
- Logistic regression models
- Classification models
- Cluster Analysis
- Neural Network
- Non-parametric models
Strong communication skills - verbal & written
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