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11/02 Ruchi Shakya
Leadership Hiring Specialist at Randstad India Private Limited

Views:1426 Applications:466 Rec. Actions:Recruiter Actions:34

Senior Manager/Manager - Category Marketing - Home Appliance Manufacturer (8-14 yrs)

Mumbai Job Code: 796459

Senior Manager - Category Marketing

Opportunity to work for largest home appliance manufacturer (MNC).

Destination : Manager/Sr Manager (Category Marketing)

Location : Mumbai

Education : Master degree/diploma in business administration (Specialization in marketing)

Experience : 8 - 12 years in category management preferably with some experience in brand marketing.

Preferred Industry : Consumer Durables (White goods)

Responsibilities :

- P&L Management and Business Planning :

- Deliver on category targets (Turnover, sales volume, market share, Margins, EBIT).

Product life cycle management :

- Analyze consumer need - gap and trends to build on the existing product line-Update regularly feature/product to ensure competitive edge in the marketplace - Optimize range to meet desired positioning and business objectives.

Consumer/ Market / Product insights :

- Participate in category related research for developing consumer insights related to product usage and communications


- Visit markets to understand the local market nuances & create suitable go to market approach 

- Develop in depth insights on category through market Intelligence and understanding the consumer evolving trends and need gaps 

- Benchmark competition (product, price, promotions, Distribution) to derive short-term action measures and mid-/ long-term strategies for Company's India product portfolio.

Go-to-Market Planning and execution :

- Develop complete go to market (GTM) plan for new launches (new product category, new initiatives, any strategic projects)  


- Create marketing mix suitable for driving the business objectives link to new launch based on insights gathered from market and consumer research. Sales target planning and deployment:

- Collaborate with sales leadership team a. To ensure execution delivery of territory wise sales budget on a monthly basis. To find opportunities beyond budget and develop marketing plan and review mechanism. To develop new market.

- Sell-in and sell-out schemes formulation : Formulate the sell-in and sell-out scheme in line with business objective - Review periodically delivery and effectiveness of schemes and take corrective actions.

- Pricing Strategy : Devise pricing strategy keeping in mind

Women-friendly workplace:

Maternity and Paternity Benefits

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