Senior Manager - Category Marketing Opportunity to work for largest home appliance manufacturer (MNC). Destination : Manager/Sr Manager (Category Marketing) Location : Mumbai Education : Master degree/diploma in business administration (Specialization in marketing) Experience : 8 - 12 years in category management preferably with some experience in brand marketing. Preferred Industry : Consumer Durables (White goods) Responsibilities : - P&L Management and Business Planning : - Deliver on category targets (Turnover, sales volume, market share, Margins, EBIT). Product life cycle management : - Analyze consumer need - gap and trends to build on the existing product line-Update regularly feature/product to ensure competitive edge in the marketplace - Optimize range to meet desired positioning and business objectives. Consumer/ Market / Product insights : - Participate in category related research for developing consumer insights related to product usage and communications &nbsp; - Visit markets to understand the local market nuances &amp; create suitable go to market approach&nbsp; - Develop in depth insights on category through market Intelligence and understanding the consumer evolving trends and need gaps&nbsp; - Benchmark competition (product, price, promotions, Distribution) to derive short-term action measures and mid-/ long-term strategies for Company's India product portfolio. Go-to-Market Planning and execution : - Develop complete go to market (GTM) plan for new launches (new product category, new initiatives, any strategic projects)&nbsp;&nbsp; &nbsp; - Create marketing mix suitable for driving the business objectives link to new launch based on insights gathered from market and consumer research. Sales target planning and deployment: - Collaborate with sales leadership team a. To ensure execution delivery of territory wise sales budget on a monthly basis. To find opportunities beyond budget and develop marketing plan and review mechanism. To develop new market. - Sell-in and sell-out schemes formulation : Formulate the sell-in and sell-out scheme in line with business objective - Review periodically delivery and effectiveness of schemes and take corrective actions. - Pricing Strategy : Devise pricing strategy keeping in mind

Mumbai

Senior Manager/Manager - Category Marketing - Home Appliance Manufacturer 

Senior Manager/Manager - Category Marketing - Home Appliance Manufacturer  ,Job Description for Senior Manager/Manager - Category Marketing - Home Appliance Manufacturer  in Randstad India Private Limited in  Mumbai for (8-14) years of experience. Apply Now!

Job Description for Senior Manager/Manager - Category Marketing - Home Appliance Manufacturer  in Randstad India Private Limited in  Mumbai for (8-14) years of experience. Apply Now!