We are at present having a senior position as Brand Purpose Manager - Senior Manager for a leading ALCOBEV company for BANGALORE location. We are only looking for female candidates for this position Position Name: Brand Purpose Manager Reports to: Marketing Head TYPICAL ROLE REQUIREMENTS: Qualification: MBA with specialization in Marketing (tier I/ II institute ) PURPOSE OF THE ROLE: - The purpose of the role is brand communication, content leadership with respect to the brand and end-to-end responsibility for the "Brand purpose vehicle" and its P&amp;L. - The role supports the delivery of breakthrough GAME plans by enabling premium liquor brands to legitimately communicate the brand franchise through Licensing into non-alcoholic product formats &amp; strategic business extensions and Amplifying this impact through PR and Sponsorships. - The role also looks at generating an incremental gross profit on the proxy brand business that is equivalent to 0.5% of spirit trademark NSV - Candidates SHOULD have mixed experience i.e Brand Performance (Activation) &amp; Brand Purpose (Innovation) - Or look for candidates who has experience in Brand Performance who would be interested to work in Brand Purpose - Candidate should be able to handle high complexity numbers. Experience: - Minimum 4-8 years- experience in Sales &amp; Marketing with at least 3 years of exposure to Brand Licensing, Business Development &amp; Activation roles Knowledge &amp; skills: - In depth understanding and appreciation of Segment - consumer insights - Ability to translate consumer and customer insight into optimal growth driving strategies. - Brilliantly executes with immense attention to detail - Manages agency partners and rallies them to effective implementation in service of the brand agenda - Drives NGM thinking and principles clearly through each key strategic work stream and execution elements - Powerful articulation and story telling - Commercial Acumen for Brand Extension Monetization Best Suited for Someone who: - Can easily get into the skin of target consumers - A person who brings a creative perspective and likes creative story telling - A leaning towards experiential marketing - Strong ability to influence without authority - Has an inclination to build and grow large scale platforms end to end - A strong commercial focus AREAS OF RESPONSIBILITY Strategic &amp; Planning Responsibilities: - Responsible for developing the portfolio strategy and GAME plan for applicable brands, jointly with Consumer planning. (GAME = Consumer Goals, Activities, Measurement &amp; Evaluation) - Responsible for constantly reframing the long-term CATEGORY, PORTFOLIO &amp; BRAND STRATEGY by making creative connections to identify strategic opportunities - Lead the brand influencer and advocacy plan development and execution in partnership with the I&amp;A team - Oversee the development of brand communication/content/key visuals look based on the finalized platform/creative idea - Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team - Lead the development and execution of the "Brand purpose vehicle (BPV)" business strategy plan by collaborating with the proxy brand ecosystem Brand Extension (Proxy Brand Business): - Lead the creation of proxy brand business plans in categories outside of alcohol that will help deliver on the incremental gross profit target - Lead the execution of proxy brand business plans by collaborating with the proxy brand ecosystem: internal (media, digital, supply/procurement, group tax, company secretary, legal, finance, GBT) &amp; external (licensing partners, design &amp; creative agencies, merchandizers, offline &amp; online distributors, auditors etc.) - Deploys the distinctive iconography &amp; brand assets across product design for strategic extensions, so that the same can be leveraged across all execution growth drivers with clear guidelines for execution - Develops all strategic sponsor Brand Communication &amp; Advocacy: - Ensure flawless execution of the "BPV" business plan by collaboration with the franchise, digital team - Jointly work with the planning team to understand and anticipate cultural/consumer trends and develop the appropriate strategic response - Responsible for developing the brand GAME plan in collaboration with the planning team and brand performance manager based on the challenges and opportunities identified jointly with the planning team - Jointly work with the brand performance manager and innovation team to develop the 18 month activity calendar - Collaborate with the innovation team to develop the brand-out innovation plan - Support the marketing manager in defining the brand portfolio role and the price participation choice - Develop the brand positioning plan &amp; the brand purpose campaign that helps USL in beating competition &amp; past internal benchmarks - Responsible for developing the brand advocacy campaign that helps drive salience (Spent Awareness) &amp; recruitment (P4W) Jointly work with the marketing manager in ideating the BPV platform ideas - Collaborate with the media &amp; digital teams in development &amp; execution of media plans to deliver the right ESOS &amp; Monthly Reach on the brand purpose campaign that drives the desired salience (Spent Aware) - Pilot new growth driver development &amp; testing (6 months out) in collaboration with Digital, Planning &amp; HO &amp; RPC Cluster Customer Marketing teams &amp; provide timely learnings that inform the Annual Game Planning process - Be a thought leader by creating and leveraging strong relationships with agency partners and encouraging them to deliver their best . - Develop PR, Sponsorship &amp; Buzz marketing strategy that will help amplify SCALE on each of the brand growth drivers Innovation Responsibilities: - Partner with the Innovation team to synergize the category, portfolio &amp; brand strategy with the pipeline strategy - Support the Innovation team to create radical &amp; breakthrough product ideas that will unlock significant value for our brands by delivering on powerful insights - Lead Renovation projects from Gate 3 to Gate 5 with support from Brand Performance Manager Remuneration will be best in the industry. If you are interested for the position, please apply with your updated CV at the earliest in accordance to the JD.

Bangalore

Senior Manager/Manager - Brand Purpose - AlcoBev 

Senior Manager/Manager - Brand Purpose - AlcoBev  ,Job Description for Senior Manager/Manager - Brand Purpose - AlcoBev  in TrustKlub Consulting Pvt. Ltd. in  Bangalore for (3-9) years of experience. Apply Now!

Job Description for Senior Manager/Manager - Brand Purpose - AlcoBev  in TrustKlub Consulting Pvt. Ltd. in  Bangalore for (3-9) years of experience. Apply Now!