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Head Search Solutions at Winning Edge India
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Senior Manager/Manager - Brand & Creative Management - FMCG Agency (4-6 yrs)
Key responsibilities:
- Develop the brand strategy and positioning for each organizational sub-brand within fmcg foods and non-foods space
- Write the marketing brief for all campaigns on sub-brands
- Consumer Immersion to understand the barriers and triggers for the products to create an impactful marketing plan
- Ideate on and create 360- campaigns for new launches; including off-app brand visibility on TV, Print, OOH and on-store on the companies Android, iOS apps and web pages
- Develop the social media and digital strategy for promotion of the sub-brands
- Develop the brand architecture for new sub-brands across product launches
- Work with the Central Marketing team for fitment of the organizations sub-brands with media strategy of the companies mother brand
- Work with the Digital & Engagement teams to create consumer journeys from off-app digital media channels to on-store sales
- Grow share of the sub-brands on the mother brand platform across key categories
- Develop and manage internal design team as well as external creative agencies
- Measure effectiveness of brand and impact on business goals
- Educate cross functional teams on marketing design, campaign briefs and business reports
What we require:
- 4-6 years of brand strategy and/or management experience across FMCG or grocery retail industries/clients
- Brand planning in advertising agencies would be a plus
- Post Graduate Diploma/Degree in Marketing/Advertising
- Experience in brand campaigns with a mix of digital, traditional offline and BTL experience and demonstrated creative excellence
- A great passion for consumers and consumer experiences, with a dependable ability to utilize consumer research and data to drive actionable insights to form brand strategy, product innovation and customer experience
- Excellent interpersonal skills - ability to interact and influence multiple partners and internal/external stakeholders
- Ability to multi-task and be able to handle multiple brands/categories simultaneously
- A keen sense of ownership, speedy execution and resourcefulness
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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