Upgrade to Pro Member
Search Consultant at Mastermind Network
Views:395 Applications:126 Rec. Actions:Recruiter Actions:4
Senior Manager/Manager - B2B Product Marketing - Consumer Durables (10-15 yrs)
Senior Manager / Manager - B2B Product Marketing
Candidate will work as Product Marketing Manager on driving the B2B Home appliance product portfolio ( Ref/Wm/AC/TV ) and help improve upon the enterprise market growth, product GTM while acting as subject matter expert in India region.
Key Areas of Responsibility :
- Preparation of GTM, annual business plans for the entire range of the product category as per the overall strategic direction of the management.
- Prepare model wise sales planning, strategy & forecasting.
- Planning & selecting products from global product line up for any subsidiary launch.
- Gathering competition, market, pricing and margin analysis. Launching activities including SKU, price, approval setup etc.
- Competition tracking and analysis by features and price, channel, segment, etc.
- Appraise new product ideas and strategize appropriate to-market plans.
- Understand customer behavior and market trends.
- Determine Product Positioning and build campaigns around it.
- Determine sales trends and plan vertical wise sales outreach.
- Should act as a technical subject matter expert to handle commercial and product objections and clarifications.
- Ensure proper implementation of the schemes, offers related to product.
- Develop partnerships and alliances with technology and commercial partners to strengthen ecosystem for better market opportunities.
Desired Profile :
1. Person should have 10-15 years of experience.
2. Candidate from Consumer durable industry is preferred, must have sound knowledge about Home appliance ( Ref/ Wm / AC /TV ).
3. Skilled at working effectively with cross functional teams in a matrix organization.
4. Fair technical background with understanding and/or hands-on experience in product technologies.
5. Proven ability to position product and marketing strategies and effectively communicate recommendations to executive management.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
