Senior Manager/Manager/Assistant General Manager - Marketing - Retail

Marketing Position Requirement

Details:

Profile: Marketing Manager

Type of Hire: Replacement

Level: Senior Manager / Manager

Experience: 5-14 years

Background Essentials:

- Experience in devising & executing in-store campaigns & promotions

- Beauty industry experience

- Background Preferences:Similar profiles from retail/beauty / mall industry: Lifestyle, Shoppers Stop, Estee Lauder, etc.

Broad KRA- s:

Campaigns:

- Develop the annual campaign calendar in line with the monthly sales ask

- Ownership of each campaign from concept to performance analysis

- Design data driven campaigns: concept, promotional offer, KPIs, etc.

- Develop customer journeys: in-store & site for all campaigns

- Timely execution of campaign & its elements: Work closely with VM, SCM, Sales training, etc. to ensure all aspects are in sync for timely roll-out

- Amplification of campaigns: Work with PR, SM& CRM to ensure maximum visibility

- Monitoring & Reporting: Monitoring campaigns against pre- defined KRA's and developing MIS reports to analyze performance.

- Formulate annual calendar for mini/ short burst campaigns to drive footfalls

- Liaising with ASM / store teams to ensure relevance of campaigns and to seek on-going qualitative feedback

Events:

- Develop store-wise annual event calendar in conjunction with PR

- Enable execution of non PR events at stores

- Participation & leveraging mall events

Visual Assets:

- In-store & store fa- ade trans light and digital screen strategy

- Mall SOH maintenance

- OOH strategy & execution

Others:

- Establishing & maintaining relationships with Mall marketing teams

- Vendor management

Skill set:

- Ability to analyze data & undertake data driven decisions

- Interpersonal skills

- Understanding of retail

- Advanced presentation skills

Richa