Senior Manager - Loyalty Program - Retail

Strong background in CRM and Loyalty strategy with experience of working on an established loyalty program

Numerate skills - an analytical background is a must

Job Details-

- Strategizing, planning and implementing the sharp club activities for the year in coordination with the agency

- Budgeting for the year as per the planned calendar of promo.

- Maximizing customer value using the Sharp Club program as a framework ensuring maximum profitability

- Responsible for operational management of the program in-market including leading customer behavior, voucher redemption and bonus point events

- Responsible for specific database segmentation to deliver growth through relevant, engaging and branded activities and communications

- Developing strategic and tactical loyalty initiatives to drive brand affinity.

- Extraction of actionable insights from customer data; using these insights to inform experience campaigns designed to engage, reengage, acquire/convert customers into loyal members

- Managing and Developing relationship driven Customer Care: Ensure function is kept up to date with any upcoming program events and managing key customer issues raised through Customer Care, leading them through to resolution

- Coordinating, writing and presenting quarterly reviews on engagement with the program

- Creating and delivering the targeted bonus points calendar with continuous analysis and data interpretation- liaising with Sales Teams, Brand Experience team and Finance

- Organizing A-LIST customer events together with the Propositions Manager

- Having experience with Agencies/ Retail organizations would be a perfect fit.

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