Senior Manager - Loyalty & Analytics - Retail

Strong background in CRM and Loyalty analytics

Numerate skills - an analytical background is a must

Job Details-

- Manage strategic development of a customer-centric, loyalty based approach to marketing to deliver program goals for the business

- Leverage data at a group level to define innovative promotions

- Help define the problem statement and work with the Group Analytics partner for possible solutions

- Work with Analytics partner to help identify pro-active insights and build a strong consumer engagement plan to increase frequency of customer visits and their spend

- Engage with business stakeholders to plan and initiate marketing strategies within budgets to - increase the share of wallet-

- Work with the business stakeholder & analytics partner to ensure proper campaign delivery

- Leverage analytics to support profitable business growth with good category, price and catchment analytics

- Monitor & track effectiveness of analytics driven initiatives

- Present customer insights and performance dashboards to the business

- Share best practices across formats, for standardization

- Manage day-to-day execution of Loyalty program across stores of the business including driving enrolment, handling issues, handle fraud, in-store communication, etc.

- Focus on delivering an integrated customer experience across channels including SMS, email and in-store.

- Having experience with Agencies/ Retail organizations would be a perfect fit.

Get in touch for more info - 7835849134