Senior Manager/Lead - Content - EdTech

Sr Manager/Lead - Content - EdTech (higher Education)

- Our client a Global EdTech leaders having a community of more than 3000 mentors and expert faculty from industry and academia, and is catering to students from over 150 countries. They have delivered more than 150 Million hours of learning to more than 500,000 students, leading to several thousands of rewarding career transitions. Many programs have been consistently ranked No. 1 in the country for years. Their university partners include Stanford University, MIT, Northwestern University, the University of Texas at Austin, IIT Madras, IIT Roorkee, IIIT Hyderabad and the National University of Singapore, with several others imminently joining us on the Great Learning journey.

- The offerings in Data Science, AI, Cybersecurity, Design Thinking, Full Stack Development, Cloud Computing, and other emerging areas are recognized and deeply valued by our 500+ corporate partners, who treat us as the preferred source for talent acquisition, employee upskilling, new-recruit training & onboarding and a variety of other strategic initiatives.

- Our awesome team has alums from Stanford, Berkeley, MIT, IITs, Duke, MDI, IIMs NMIMS, and MICA, who have worked with industry leaders, globally renowned organizations.

Role :

- You have an entrepreneurial bug and a desire to be part of a transformative growth story

- You work best under no adult supervision

- You get all the weird ideas and a sudden urge to implement them

- You believe education is beyond books and a worthy life-mission

- You feel that value creation and fun can and must coexist

Primary Responsibilities (Including but not limited to) :

- Organize and manage the content pipeline to deliver collaterals within deadlines

- Ensure all collaterals are high-quality, and adhere to Great Learning's brand voice and university/business partner guidelines

- Market our top-ranked programs by writing brochures, ebooks, mailers, ad copies, and more.

- Work on positioning our programs/offerings according to the relevant audience

- Write, edit and publish content for Brand assets such as website, app, social media handles, email marketing and PR content

- Ads across digital and offline channels

- Infographics, slide decks, and other visual forms of content

- Work with relevant teams and partners to create as well as proofread all research/industry reports being generated as part of content marketing & PR efforts

- Have a keen awareness on GL's various offerings and understand the nuances in communication needed for each

- Work with the design team to ensure collaterals are effective and impactful

- Manage and mentor a team of content writers

- Collaborate with multiple stakeholders across different teams

Desired candidate profile :

- Experience in managing a team of writers

- Outstanding writing skills with perfect grammar, creative and a keen eye for detail

- A hawk-eyed proof-reader who lets no typos and errors slip them by

- Ability to work in a fast-paced environment

- Being highly detail-oriented with high ownership

- Proven experience as a content writer with 6-10 years

- Ability to work across teams and manage requirements across the organization

- Keen interest in upcoming technologies like Artificial Intelligence, Machine Learning, Cloud Computing is a plus