Upgrade to Pro Member
Associate Director at Bigwigs
Views:1580 Applications:257 Rec. Actions:Recruiter Actions:245
Senior Manager - Integrated Marketing (10-19 yrs)
Senior Manager - Integrated Marketing - Diversity Role
- Looking for smart, creative and open-minded B2B marketing specialists who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results.
- The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications.
- As a core member of the REACH tower within marketing, (s)he will play a mini-CMO role for the vertical or horizontal business unit. The key responsibilities will be as follows :
- Develop the annual business marketing plan and ensure meticulous execution of the same
- Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU
- Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brocures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio)
- Drive impact at flagship industry events, hosted roundtables and webcasts
- Collaborate with functional teams within marketing to drive outreach across channels - digital, social and tele-calling amongst others
- Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media
- Track and report metrics on leads, opportunities and closed business on a regular basis.
About Skills & Competencies :
- A management graduate with a masters in marketing
- Minimum 10 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm
- Experience in driving integrated marketing campaigns across global markets (US, UK and APAC)
- A dual-minded approach : Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
