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08/06 Vibhuti Bansal
Associate Director at Bigwigs

Views:1580 Applications:257 Rec. Actions:Recruiter Actions:245

Senior Manager - Integrated Marketing (10-19 yrs)

Gurgaon/Gurugram/Bangalore/Mumbai/Pune Job Code: 1108004

Senior Manager - Integrated Marketing - Diversity Role

- Looking for smart, creative and open-minded B2B marketing specialists who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results.

- The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications.

- As a core member of the REACH tower within marketing, (s)he will play a mini-CMO role for the vertical or horizontal business unit. The key responsibilities will be as follows :

- Develop the annual business marketing plan and ensure meticulous execution of the same

- Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU

- Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brocures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio)

- Drive impact at flagship industry events, hosted roundtables and webcasts

- Collaborate with functional teams within marketing to drive outreach across channels - digital, social and tele-calling amongst others

- Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media

- Track and report metrics on leads, opportunities and closed business on a regular basis.

About Skills & Competencies :

- A management graduate with a masters in marketing

- Minimum 10 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm

- Experience in driving integrated marketing campaigns across global markets (US, UK and APAC)

- A dual-minded approach : Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions

Women-friendly workplace:

Maternity and Paternity Benefits

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