Senior Manager - Google Adwords - Online/Internet

About the role:

Google AdWords Manager This role will be responsible for developing and executing the company's Google AdWords marketing strategy. The ideal candidate is well-rounded: analytical, and metrics-driven.

Job Responsibilities - (Google AdWords specialist + Online Campaigns)

Roles & Responsibilities:

- Strategies, plan and execute Google AdWords marketing strategies, marketing database, email, social media, and display advertising campaigns.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Identify trends and insights and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests.

- To create campaigns that deeply integrate with our products.

- Work with Multiple stakeholders

Required Experience:

- Should have 5 - 9 years of experience in Google AdWords

- Demonstrable experience leading and managing SEM, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert.

- Up to date with the latest trends and best practices in online marketing and measurement

- Graduate/PG Degree. Strong Analytical bent of mind preferred.

- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics, etc)

- Experience in setting up and optimizing Google AdWords marketing campaigns

- Strong analytical skills and data-driven thinking

- Experience in Pardot would be an added advantage