Senior Manager/General Manager - Public Relations

Key responsibilities

- Brand management and image building in India; evaluation, organization, execution

- Conceptualize and create communication plans along with relevant stakeholders and executed the same to increase awareness and reputation of the group; internally and externally

- Manage all aspects of external communications like Public Relations (PR), web presence, advertising, governmental affairs and customer communications

- Crafted and implemented media strategy to build credibility and increase awareness of the organisation in the Indian market

- Embed the brand internally and externally

Initiatives & Projects

- Designed the internal communications strategy with an emphasis on the building a sense of oneness

- Designed the crisis communications and media policy guidelines to ensure one voice communication policy

- Structured the governmental affairs function for building relations with the key influencers and decision makers

- Crafted the SEO strategy for ensuring brand enhancement as a thought leader and a gateway of information in the engineering technology space

- Organized and implemented media events in India to increase company's presence in Indian market using global spokespersons and strategic outlook of the group

- Supported the global team to regionalize global campaigns and execute the same

- Helped enhance the companys CEOs profile amongst the different operating unit employees

- Rolled out the brand roadshows across the region for communicating the companys brand journey post the logo change to all the employees including the blue collar workers