Senior Manager/Director - Strategy Planning - Mid-Sized Ad Agency

A mid-sized agency in Gurgaon is looking for a senior account planner to work directly with senior management to take the agency to the next level:

- Create a communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign

- Write the formal brief and provide the ideal environment for creative development.

- Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.

- Liaising with clients to identify specific business problems and develop ideas;

- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share

- Finding an 'angle' on a specific product or service on which to base an advertising campaign;

- Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;

- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;

- Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

- Ability to come up with innovative ideas that bridge ATL with web, mobile, creative and digital media and provide solutions to drive growth opportunities

- Good understanding of digital platforms and understanding of digtal planning

Mandatory:

- Bachelor's / Masters degree in advertising or a closely related field

- The strong body of strategy oriented work portfolio

- Strong knowledge of brand positioning and industry trends

- Deep understanding and familiarity with technology and technology trend

- Must be able to handle numerous projects at one time and meet fast turnaround deadlines

- Ability to track results and ROI

- Superior written and verbal communications skills

- Advanced organizational skills

- Knowledge of the "Creative Brief" process

- Team player, collaborative