Senior Manager/Director - Performance Marketing - Internet/Online - IIT/IIM/FMS/XLRI

Sr Mgr/Director Performance Marketing

- Responsible to drive high-quality user acquisition (predominantly Google SEM, Programmatic Display, Metasearch partners, Ad Networks, Affiliates & Facebook)

- Run A/B Experiments with clear success/failure metrics to improve funnel effectiveness; Liaise with product to integrate the learnings from experiments into product value chain for a great end user experience

- Work with the Internal Sales & Operations, Product and Tech, Brand

- Marketing team to ensure smooth tracking of campaigns and conversion rate optimisation projects

- Working in a dynamic environment, you will be working within growth marketing function for key global priority markets (India, USA, UK, Australia, New Zealand and Middle East) We are looking for a Growth Management Lead for accelerating the core growth metrics and user numbers.

- If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content and design detail and care about how your work impacts millions of users across the globe, we want you!

Desired skills :

- Strong quantitative abilities, distinctive problem-solving and excellent analysis skills

- Should have experience of building and managing a team of Performance Marketers & Analysts

- A proven track record of meeting business goals through performance- driven marketing

- An early adopter attitude towards technology

- Strong organizational, communication and project management skills

- Experience in using Google Tag Manager (GTM), Big Query Automation, Ads Data Hub and automation

Must-have skills :

- 6+ years of experience in growth marketing in hyper growth Start-ups/e-com firms/Performance Marketing Agency

- IIT/IIM/FMS/XLRI - MBA/B.Tech from premier Grad/Post Grad Institution

- Proven execution in similar role in hyper growth consumer internet start-ups

- Managed INR 6 -7 Cr spends per month on Performance Marketing

- Hands on analytics, attribution tools, tons of experience in managing performance marketing channels like - FB, Google, AD networks, Affiliates

- Need for speed, someone who is comfortable working in fast-paced dynamic environments and having ownership as well considering the complexities involved in Growth