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29/03 Aneesh
Executive Search - CEO at StarChase Executive Search

Views:305 Applications:79 Rec. Actions:Recruiter Actions:25

Senior Manager - Digital Transformation/Digital Marketing - FMCG/OTC/Pharma (8-10 yrs)

Mumbai Job Code: 1070751

JOB DESCRIPTION:

- Demonstrate thought leadership & develop a long-term roadmap for digital transformation

- Evaluate emerging technologies & external landscape, provide innovative solutions for digital adoption to drive enhanced customer experience.

- Co-create integrated Marketing campaigns for brands by focusing on customer journey, robust content model & appropriate channel mix to build multichannel programs for brands while working closely with the marketing team

- Lead media planning for all digital platforms

- Work closely with internal stakeholders including senior leadership to raise digital marketing capabilities of the marketing team

Essential qualifications : Candidate should be Graduate and MBA. Degree in digital marketing is an added advantage

Experience : 8+ years' experience in healthcare industry or technology /consulting companies with dual experience of brand management (marketing) & Digital marketing

Skills:

Understanding of brand management, brand growth levers, evolving customer needs & behavior

- Understanding of evolving digital space & emerging technologies/channels/platforms and its relevance to the pharmaceutical/Healthcare/OTC industry

- Experience in developing customer journeys, content developmental models & channel mix to enhance consumer experience

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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