Senior Manager - Digital/Performance Marketing - eCommerce

Key Responsibilities:

- Develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- Planning (identifying the right channel, budgeting, targeting, timing)

- Effectively managing campaigns to drive cost-effective ROI.

- Measure and report performance of all digital marketing campaigns

- Identify trends and insights, and optimize spend and performance based on the insights

- Day to day management and monitoring of ad spends and conversions

- Marketing analytics - Implement various tools to understand consumer behavior and precisely track their journey

Skills/Competencies:

- Three to six years of experience in Performance Marketing for B2B SaaS or Fintech companies.

- Hiring across Senior Manager and AVP levels based upon the experience.

- Proven track record building Social Media, SEO, SEM, Performance Marketing strategy from scratch.

- Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.

- Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution.

- Prior experience has contributed significantly to the growth of a startup is a big advantage

- Customer-centric, data-driven, and problem-solving mindset