Senior Manager - Digital Marketing - Paid & Organic - Internet/Online

Summary :

The individual will focus on digital marketing strategy & execution for new business verticals and contribute to business growth by driving organic & paid search traffic

What will the individual be responsible for?

1. Understanding the online marketing landscape for a business vertical and assess the opportunity across all channels

2. Creating a digital marketing strategy with multi-channel planning in alignment with the business strategy & goals

3. Identifying the key drivers of a robust SEO strategy and create a plan to scale organic search traffic and conversions

4. Managing campaigns for web & app user acquisition across paid search, affiliate, display, social media & more

5. Working with the internal technical, design & product teams as well as external agency partners to execute the plan

6. Monitor & report performance across all channels and identify key areas of opportunity for growth

Key skills :

1. Thorough understanding of digital marketing channels, analytics platforms & other related tools

2. Proven experience of delivering business results through digital channels

3. Ability to lead the planning & execution of multiple projects effectively through cross-functional collaboration

4. Ability to manage an internal team of paid/SEO specialists and external agency partners

5. Self-driven & eagerness to learn, stay on top of the constantly changing landscape of digital marketing

6. Analytical & problem solving mindset that is aligned with the business objectives