Consultant - Recruitment at Bask HR
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Senior Manager - Digital Marketing - Online/eCommerce Industry (1-15 yrs)
Company : Online/Ecommerce company(Fastest growing online grocery store)
Designation : Senior Manager - Digital Marketing
Salary Range : 10 to 22 LPA
Location : Mumbai
About the role:
- Work on creating and scaling app acquisition and effective re-engagement campaigns through 360 digital marketing campaigns.
- Keen observation skills to study audience engagement with our and their behaviour down the funnel through app-events in order to optimise campaigns to build a meaningful acquisition effort, sustaining healthy retention and re-engagement metrics
- Identify key metrics and have the eye to draft meaningful reports from marketing and analytics dashboard and have the acumen to read data in totality
- Frequent Innovation and regular iterations in campaigns and creatives to drive acquisition
- Obsession with install/order attribution and measurement with performance
- Adept at quick decision making in a fast-paced environment with rapidly changing priorities
- High learning agility
- Strong Operators obsessed Communication skills
- High level of comfort with tools like Appsflyer, Adwords, DV360, FB Business Manager, Excel, Clevertap, Firebase, Mixpanel
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