Senior Manager - Digital Marketing - Online/eCommerce Industry

Company : Online/Ecommerce company(Fastest growing online grocery store)

Designation : Senior Manager - Digital Marketing

Salary Range : 10 to 22 LPA

Location : Mumbai

About the role:

- Work on creating and scaling app acquisition and effective re-engagement campaigns through 360 digital marketing campaigns.

- Keen observation skills to study audience engagement with our and their behaviour down the funnel through app-events in order to optimise campaigns to build a meaningful acquisition effort, sustaining healthy retention and re-engagement metrics

- Identify key metrics and have the eye to draft meaningful reports from marketing and analytics dashboard and have the acumen to read data in totality

- Frequent Innovation and regular iterations in campaigns and creatives to drive acquisition

- Obsession with install/order attribution and measurement with performance

- Adept at quick decision making in a fast-paced environment with rapidly changing priorities

- High learning agility

- Strong Operators obsessed Communication skills

- High level of comfort with tools like Appsflyer, Adwords, DV360, FB Business Manager, Excel, Clevertap, Firebase, Mixpanel