Senior Manager - Digital Marketing Lead - FMCG

Digital Media - Strategy

- Planning and management of digital marketing across all brands - acting as critical interface and thought leader between digital agencies and brand teams.

- Develop and drive holistic approach for digital marketing leveraging all potential buckets including search, content, social, video, display, affiliate & performance marketing.

- Pioneer new digital platforms to build competitive advantage for all brands.

- Spearhead leveraging digital media to improve overall media cost efficiency for entire brand portfolio.

- Deliver brand campaigns with pre-aligned and clearly measurable objectives

- Own and drive revenue generation through new digitally led channels (e.g. Social Commerce, D2C)

Digital Media - Operations

- Managing online brand and product campaigns to raise brand awareness

- Evaluating customer research, market conditions and competitor data

- Developing and managing digital marketing campaigns

Other Key Responsibilities

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Strengthen Zydus partnerships with key industry players and leverage new platforms / opportunities and proactively co-create solutions in line with strategic objectives

Educational Qualifications

Graduate in any discipline with an MBA in Marketing from a premier institute (preferably in Digital Marketing)

Experience

- 9-10 years of media experience with at least 6 -7 yrs of relevant experience in digital marketing

- Must be from FMCG Industry

- Age limit should be within 45 years