Senior Manager - Digital Marketing - Internet/Online

Role: Senior Manager - Digital Marketing, Mumbai

Summary: Introducing & improving market expansion by analyzing performance and goals, experimenting with strategies, testing outcomes, and implementing solutions to increase customer acquisition as well as customer experience.

Responsible for:

- Developing & executing online & offline campaigns, digital marketing activities, brand partnerships & offline activations etc. to drive traffic including running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives

- Analyze marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies for new user acquisition campaigns as well as content campaigns to drive education and engagement with prospects/leads.

- Work actively of referral marketing, brand alliances & remarketing opportunities to implement new initiatives to attract & convert leads as well as testing new approaches

- Providing inputs & expertise to drive efficacy of content development & build on content repository while focusing heavily on optimiing customer acquisition costs by reviewing ways by expanding reach & increase target audience through multiple channels

- Have a creative bent of mind to understand, appreciate & provide inputs to the marketing creatives built on brand and content circulations

- Increase social media presence & look for innovative ways to engage with audiences and manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.

- Manage & supervise paid marketing agencies & review ways to optimize ROI

- Analyze data to monitor revenue performance and uncover areas for improvement.

- Manage all outsourced marketing agencies to make sure timely delivers of the work assigned

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Specifications :

- Graduate/Post Graduate with minimum 5+ yrs of core performance and digital marketing experience

- Understanding of entertainment industry and appreciation of music industry will be preferred

- Someone who has deep understanding of social media and influencer marketing

- Ability to comprehend & convert data into actionable

- Excellent network of brand alliances partners to be able to maximize ideas