Senior Manager - Digital Marketing - Internet/Online

Designation - Sr. Manager Digital Marketing

Function - Marketing

Reporting Mgr - Marketing Manager

Position Responsibilities :

To be responsible for creating a strong digital brand, digital properties and assist revenue generation by generating qualified leads through all relevant digital medium.

Key Result Areas/Accountability :

- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.

- Develop & work on brand building and brand strategy and plans (market, segments, benefits and differentiators)

- Collaborate with Content and Product team for effective Digital Campaigns.

- Work on Growth Solutions for Digital Marketing

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and CRM Management

- Identify the latest trends and technologies affecting our industry and optimize spend and performance based on the insights

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

- Manage brand website(s) - Traffic, Content, Key Engagement Metrics

- Plan and implement marketing automation tools to effectively engage and nurture users across digital assets and maximize acquisition and retention from them.

- Plan and manage our social media platforms.

- Instrument conversion points and optimizes user funnels

- Develop and monitor campaign budgets.

- Prepare accurate reports on our marketing campaign's overall performance and assess against goals (ROI and KPIs)

- Evaluate important metrics that affect our website traffic, service quotas, and target audience.

- Plan, execute and measure experiments and conversion tests.

- Work with cross-functional teams Brainstorm new and creative growth strategies

- Coordinate with advertising and media experts to improve marketing results.

- Oversee and manage all contests, giveaways, and other digital projects.