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26 Feb 2021

18/02 Beauty Roy
Practice Leader at RightMatch HR Services Pvt. Ltd. Posted in
Sales & Marketing Jobs

18 Feb 2021; Job Code: 893888; Location: Mumbai

Views:543 Applications:268 Rec. Actions:Recruiter Actions:264

Senior Manager - Digital Marketing - Insurance Firm - IIM/ISB/MDI/FMS (2-4 yrs)

Mumbai Job Code: 893888

Role : Digital Marketing

Location : Mumbai

Broad Profile :

- To manage and optimize for large scale budgets on SEM, Facebook Ads.

- Work on automation strategies on SEM from a large account perspective - portfolio bidding, tCPA bidding, experience with AMO, etc.

- Work in extensive customer segmentation and understand campaign fatigue, creative fatigue, hyper localization for Facebook Ads

- Merge digital knowledge with performance requirement for general insurance after understanding various insurance industry products and parameters.

- Work with Google Tag Manager, pixel placement.

Compulsory Skill sets :

- Experience of 2 to 4 years in Digital Marketing.

- MBA from premier institutes.

- Hands-on capability to manage and optimize for large scale budgets on SEM, Facebook Ads

- Comfortable working in a strong performance-focused digital role with a keen eye for optimization opportunities.

- Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets.

- Working knowledge of Google Analytics will be preferred.

- Good with mental maths/logic/data interpretation/problem-solving.

- Large scale display media buying is desirable.

Looking for a Digital Marketing Manager who is hands-on with :

1. Search Engine Marketing (Google AdWords (compulsory) and Bing Ads (value add))

2. Facebook Advertising

3. Double click/DV 360 (programmatic)

4. Mobile Marketing

5. Yahoo Gemini/Brightroll ( DSP)