Practice Leader at RightMatch HR Services Pvt. Ltd.
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Senior Manager - Digital Marketing - Insurance Firm - IIM/ISB/MDI/FMS (2-4 yrs)
Role : Digital Marketing
Location : Mumbai
Broad Profile :
- To manage and optimize for large scale budgets on SEM, Facebook Ads.
- Work on automation strategies on SEM from a large account perspective - portfolio bidding, tCPA bidding, experience with AMO, etc.
- Work in extensive customer segmentation and understand campaign fatigue, creative fatigue, hyper localization for Facebook Ads
- Merge digital knowledge with performance requirement for general insurance after understanding various insurance industry products and parameters.
- Work with Google Tag Manager, pixel placement.
Compulsory Skill sets :
- Experience of 2 to 4 years in Digital Marketing.
- MBA from premier institutes.
- Hands-on capability to manage and optimize for large scale budgets on SEM, Facebook Ads
- Comfortable working in a strong performance-focused digital role with a keen eye for optimization opportunities.
- Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets.
- Working knowledge of Google Analytics will be preferred.
- Good with mental maths/logic/data interpretation/problem-solving.
- Large scale display media buying is desirable.
Looking for a Digital Marketing Manager who is hands-on with :
1. Search Engine Marketing (Google AdWords (compulsory) and Bing Ads (value add))
2. Facebook Advertising
3. Double click/DV 360 (programmatic)
4. Mobile Marketing
5. Yahoo Gemini/Brightroll ( DSP)