Senior Manager - Digital Marketing - Games/Sports/Videos/VAS Products

Roles & Responsibilities

Reports To: Director - Digital Marketing

Job Description:

1. Will be responsible for the revenue targets through digital modes across the geo.

2. Plan and execute all digital marketing campaigns including SEO/SEM, affiliate database, email, social media and display advertising campaigns

3. Partnership with ad networks/affiliates for driving paid subscription-based acquisition for Games, Sports, Videos, RBT and other VAS products

4. Increase organic traffic to the website and then converting the users to subscribe the product through all digital marketing platforms

5. Leads and manages the roadmap for digital channels, functionality, and platforms that deliver against the overall business objectives

6. Drives and make recommendations regarding how to most effectively engage customers within digital channels

7. Measure ROI, KPIs and prepare budget

8. Design, build and maintain our social media presence for our products across the geo. Conceptualize the content marketing plan to drive acquisition and engagement

9. Manage and improve online content, considering SEO and Google Analytics

10. Identify trends and insights, and optimize spend and performance based on the insights

11. Brainstorm new and creative growth strategies

12. Plan, execute, and measure experiments and conversion tests

13. Liaise with Product, Delivery and Sales directors to improve the revenue and product KPI's across geo

Expertise:

- Strong relationship with ad networks and affiliates

- Strong understanding and hands-on experience on all digital marketing platform

- Experience in handling higher marketing budgets (in millions)

- Solid knowledge of online marketing tools and best practices

- Exposure to the Asia, middle east and Africa market will be an added advantage

- Excellent analytical skills

Qualifications: MBA in Marketing or Digital technologies