Job Title - Head - Digital Marketing

Location - Mumbai HO

Job Summary :

Responsible for managing all digital activities from ideation to execution. Responsible for planning and implementing activities across Digital Media. Expected to provide direction in leveraging digital media for demand generation and marketing automation programs.

Organizational Relationship & Reporting Structure

Reporting To Director - Marketing

Direct Reports 1. Manager - Social Engagement

2. Manager - Digital Analytics

No. of Indirect Reports NA

Job Responsibilities :

Areas of Responsibility Description of responsibility :

1. Lead the digital team towards efficient management of Digital Media (engagement and performance) & Digital Planning activities aligned to the overall marketing plan

2. Provide necessary inputs for and own the responsibility for the 31Q plan for Media & Digital Marketing Department

3. Focus on planning and driving an integrated marketing strategy by leveraging emerging technologies

4. Lead the production of all creative, corporate website and internal communication against agreed marketing programmes

5. Review implementation plans and ensure synergy in all digital campaigns managed by the team

6. Direct optimal utilization of budget for Above the Line (ATL) and Below The Line (BTL) activities

7. Ensure adequate focus on new digital opportunities for areas such as online, social media and new internet connected devices

8. Set Standards for Digital Creatives and Digital Solutions

9. Make certain that all digital launch and social media campaign is in alignment and communication with Operations team

10. Lead the agencies/partner relationships along with the team below - in the development, execution and on-going evaluation of all relevant aspects of the digital marketing programs

Process Improvement & Operational Efficiency

11. Analyze the effectiveness and impact of all the demand creation activities on sales pipeline, revenue and sales cycle length

People Management 12. Perform the role of a people manager for the department :

a. Manage and support recruitment, set KRA's for direct reports, monitor overall department KRA's, conduct performance appraisal

b. Oversee team development and drive motivation levels of the team

c. Monitor team welfare, facilitate complaint resolution to manage efficiency levels and drive timely delivery of all operational target

Interactions

Stakeholder Interactions

(Within the Organization) 1. Brand Manager (including MDS & McCafe and Regional Marketing Head)

2. Operations

3. Strategic Planning & Insights

4. Corp Communications,

5. New Product Development

Stakeholder Interactions

(Outside the Organization) Digital Agencies and Partners

Geographical Scope Pan India (West & South)

Educational Qualification : MBA - Marketing

Preferred Total Experience : 10-12 Years

Minimum 4-5 Years of experience handling media role (including Digital)

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