Senior Manager - Digital Marketing - FMCG - IIM/MDI/ISB/FMS

Qualification and Experience :

- MBA in Marketing from premier B-schools

- 10-12 years of post-qualification experience with 4 - 6 years of hands-on experience in digital media marketing, social media management, mobile and email marketing, driving user experience in FMCG industry

- Good understanding of SEO/digital paid media best practices/SMM/Google Analytics/ Pay Per Click (PPC) optimization, Google Adwords, Google Analytics, A/B Testing as well as a working knowledge of current and emerging trends and technologies

- A creative and conceptual thinker with the ability to develop innovative campaigns to meet aggressive goals

- An analytical mindset, with a passion for user experience and relentless drive for performance to optimize our digital media campaigns and ROI

- A proven track-record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media

- Ability to operate on both a strategic and tactical level including managing strategic partnerships, optimization programs, creative and content testing and analytics. This would involve managing the chosen Digital Agency partner as well as adopting best practices and managing relationship with the Regional digital team

- Strong written and verbal communication skills

- Excellent time and project management skills

- Creativity, teamwork and strong attention to detail required

- Ability to align internal and external stakeholders on the digital roadmap for the brand for the year