Senior Manager - Digital Marketing - FMCG

Job Description :

- Responsible for building a digital first brand with a high focus on digital consumer

- Create and deploy the media strategy in line with the brand objectives.

- Create the right mental reach models for brands, with a very high focus on, but not limited to digital marketing

- Responsible for creating clearly defined media KPIs and dashboards, which help track and drive the performance and progression of brand/ marketing objectives.

- Responsible to set the digital marketing strategy within the overall marketing strategy of the company and brand.

- Ability to build a complete well measured digital marketing program using all available mediums like digital/social ads, performance marketing, SEO, SEM, etc

- Responsible for the content marketing plans including content creation and content management to drive the brand salience and equity through digital medium.

- Ability to manage influencer marketing programs Co-own and coordinate with the ecommerce team to drive sales conversions (sales promotion) on ecommerce platforms.

- Work with digital marketing and creative agencies to create impactful marketing campaigns and brand activation plans

- Track latest developments of tools/mediums within digital marketing to build the most effective marketing programs

- Responsible for maximizing ROMI ( Return on Marketing Investment)

Key performance indicators (include but not limited to) :

- Build a memorable and trustworthy digital first brand with high advocacy.

- Highly measurable digital marketing programs

- Effectively drive trials for the new brand

- Drive sales conversions with innovative sales promotion programs on ecommerce platforms.

- Lead the generation of great content to establish brand positioning.

- Keep updated on all competition activities and plan appropriate response.