Upgrade to Pro Member
Managing Partner at Dimensions HRD Consultants
Views:373 Applications:148 Rec. Actions:Recruiter Actions:45
Senior Manager - Digital Marketing - FMCG (7-12 yrs)
Job Description :
- Responsible for building a digital first brand with a high focus on digital consumer
- Create and deploy the media strategy in line with the brand objectives.
- Create the right mental reach models for brands, with a very high focus on, but not limited to digital marketing
- Responsible for creating clearly defined media KPIs and dashboards, which help track and drive the performance and progression of brand/ marketing objectives.
- Responsible to set the digital marketing strategy within the overall marketing strategy of the company and brand.
- Ability to build a complete well measured digital marketing program using all available mediums like digital/social ads, performance marketing, SEO, SEM, etc
- Responsible for the content marketing plans including content creation and content management to drive the brand salience and equity through digital medium.
- Ability to manage influencer marketing programs Co-own and coordinate with the ecommerce team to drive sales conversions (sales promotion) on ecommerce platforms.
- Work with digital marketing and creative agencies to create impactful marketing campaigns and brand activation plans
- Track latest developments of tools/mediums within digital marketing to build the most effective marketing programs
- Responsible for maximizing ROMI ( Return on Marketing Investment)
Key performance indicators (include but not limited to) :
- Build a memorable and trustworthy digital first brand with high advocacy.
- Highly measurable digital marketing programs
- Effectively drive trials for the new brand
- Drive sales conversions with innovative sales promotion programs on ecommerce platforms.
- Lead the generation of great content to establish brand positioning.
- Keep updated on all competition activities and plan appropriate response.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
