Senior Manager - Digital Marketing - FMCG

The Key Job Responsibilities of this role include:

- You will plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- You will map consumer decision journey for categories and brands with inputs from consumer, Hairdresser, CMI, Social Listening etc.

- You will identify trends and insights, and optimize spend and performance based on the insights

- You will manage all digital assets for the Brand

- Drive and Measure positive conversations around the brand on Digital Platforms

- You will use keyword research, website data, business priorities and trending beauty topics to formulate a content plan, in partnership with campaign owners

- You will support every product launch / animation with relevant social, media & website campaigns & promotions

- You will leverage Earned media through influencers strategies

- You will Track & report influencer outreach

- You will establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), Salons, Hairdresser, digital ecosystem and media partners

- You will manage agencies - Liaise & manage relations with Social Media, Website, Online PR, EDM, and Online Media.

- You will plan and control of the digital budget across sub-allocations

- You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- You will evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Prerequisites:

- Strong experience digital marketing

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Strong analytical skills and data-driven thinking

- Good understanding on Hair trends and luxury skincare

- Sensitivity towards beauty and key trends in the beauty industry

- Internal and External Interactions: The role requires regular interaction with the internal stakeholders such as Marketing, education team, Regional Sales team, controlling etc. External- interaction with vendors.

- Physical Demands (e.g. % travel): Travel will be need based

Education:MBA / Masters

Good communication and presentable skills. Strong experience digital marketing, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate & Strong analytical skills and data-driven thinking, out of total exp. should have atleast 60% of exp. in digital marketing