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27/01 Archana
Career Coach at Skill Hunt International

Views:406 Applications:130 Rec. Actions:Recruiter Actions:96

Senior Manager - Digital Marketing - FMCG (5-10 yrs)

Delhi Job Code: 790178

Senior Manager - Digital Marketing (Looking for candidates from E-commerce companies only)

Accountabilities :

- Use of Digital Platforms to drive Acquisition

- Drive Repeat using Digital Channels

- Creative Digital Strategy for engagement of brand across channels

- Leverage in-house tech to influence Customer Lifecycle, Hyperlocal engagement

Metrics :

- Drive new acquisition by using digital channels - Facebook/Instagram/Google/

- ROI of campaign - optimized media selection and budgets to achieve growth

- Turnaround of struggling cafes by influencing acquisition

- Drive repeat behaviour through digital channels, working with CLM

- Social media brand engagement, execution of creative campaigns across digital channels App downloads, referral, I2E1, hyperlocal marketing & offers

Key Competencies :

Strategy : Able to think top down in a structured way, design experiments and iterate quickly

Execution : Should be detail oriented and ready to get hands dirty

Sales Focus : Sales attitude and business mindset

Analytical : Highly data driven and open to experimentation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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