Our Client is an online learning platform offering groundbreaking education in fields such as artificial intelligence, machine learning, robotics, virtual reality, and more. Focused on self-empowerment through learning, the org is making innovative technologies, while also enabling learners at all levels to skill up with essentials like programming, web and app development. If you love a challenge, and truly want to make a difference in the world, read on! Senior Manager, Marketing - Enterprise Business Responsibilities - This is an individual contributor role and doesn- t involve team management. - Strategize, Build and own the B2B Marketing plan: Partner with key stakeholders from Sales, Marketing and Product teams to create a coherent marketing plan with mix of social, digital, trade shows, conferences, events and one-to-many experiential activities - Articulate media strategy and leverage media agencies to create multi-platform media plans, track media efficiencies and performance to metrics - Be the audience expert on the customer ecosystem (buyer segments, audience profiles, trends and competitive landscape) - Work with the Sales Team to co-own the sales & marketing funnel and design targeted programs to raise awareness, generate new leads and move buyers through each stage of the customer lifecycle - Create, manage, and execute marketing strategies while establishing internal procedures and processes for project management, tracking, and reporting - Develop tracking and reporting systems for measuring ROI on the marketing budget - Create positioning and messaging that's compelling to potential buyers, clearly articulates organisation value proposition and differentiation, and reinforces organisation positioning as a world-class brand for technology upskilling for enterprises. - Drive channel optimization and testing, campaign management, content marketing and branding & messaging - Strategize email and performance marketing campaigns, and execute it with a marketing team - Owning quarterly roadmap of marketing content, and creating B2B content marketing assets including white-papers, case studies, etc. - Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results Requirements - Top Tier MBA and engineering graduate with 7+ years experience in B2B marketing and marketing to developers, with a proven track record of executing lead gen campaigns and tactics, preferably in a B2B SaaS company - 2+ years in experience in a leadership role, building and managing a marketing organization - Managed all the mediums - paid, earned and owned to build continuous lead funnel and content distribution plan aimed at driving acquisition and engagement. - Experience in delivering LinkedIn performance marketing lead generation campaigns in India and globally - Exceptional analytical, verbal, and written communication skills - Prior experience collaborating with Sales and Product teams and leading cross-functional projects related to sales and marketing workflow - Deep marketing competencies/skills and experience in executing integrated marketing campaigns encompassing paid media, SEM, social, content syndication, events and webinars - Analytical skills to track critical insights, key performance metrics and measure impact on sales pipeline - Knowledge of working with marketing automation tools like Salesforce, Google Analytics, Eloqua and experience in managing full-funnel nurture campaigns - Creative and open to new ideas and adaptable in a fast-paced, startup environment - Negotiates fiercely and protects and nurtures relationships - Comfortable with autonomy and uncertainty with Get things done attitude. - Willingness for limited travel (10% travel)

Delhi

Senior Manager - Digital Marketing - Enterprise Business - EdTech Space 

Senior Manager - Digital Marketing - Enterprise Business - EdTech Space  ,Job Description for Senior Manager - Digital Marketing - Enterprise Business - EdTech Space  in Simply People in  Delhi for (7-10) years of experience. Apply Now!

Job Description for Senior Manager - Digital Marketing - Enterprise Business - EdTech Space  in Simply People in  Delhi for (7-10) years of experience. Apply Now!