Senior Manager - Digital Marketing - Education

- Possesses hands-on experience of Google AdWords and Facebook along with all social real-time bidding platform.

- A/B testing of the various ad-formats delivering higher ROI for the brand.

- Monitors the latest trends in social media, including advertising formats, channels, and technologies in order to improve campaign performance and execute campaigns that can best leverage new tools and services.

- Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.

- Demonstrates strategic insight to develop long term execution plans from the organization's stated business objectives and implement those plans.

- Possesses knowledge of Marketing automation tools and has hands-on experience in that Team player is a must.

- Possesses well developed analytical ability to extract insight from data and plan the next steps across multiple marketing mediums.

- Exhibits solid communication skills in order to effectively present strategic and tactical plans to the internal teams