Senior Manager - Digital Marketing & eCommerce - FMCG/FMCD

Overview :

You'll be in charge of leading the vision and strategy for the Organization's marketing activations focused on consumer engagement, membership acquisition, retention and re engagement against defined consumer growth priorities.

Team :

To drive the Digital Marketing Strategy, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams.

Key Responsibilities :

To drive consumer engagement, customer satisfaction and consumer segmentation that lead to both building and direct to consumer purchase. This also includes a differentiated engagement strategy for E-Commerce that does cross-sell, trade-up and new product launches.

- Drive the development of social media tactics for direct selling in terms of channel strategy,

- Set up and monitor KPIs that drive conversion to purchase.

- Drive the development of the brand website and channels, digital content development for direct selling, developing enhanced and content for products, measuring outcomes through KPIs on consumer engagement.

- Drive a multi-channel tactics to drive consumer conversion to purchase on all direct selling platforms including E-Commerce marketplaces.

- Work with the team to evaluate service providers to execute development, launch of brand website. Monitor shipment and delivery KPIs to meet customer service standards for E-Commerce,

Qualifications :

- 8+ years of E-Commerce direct to consumer or related business.

- Knowledgeable about eCommerce and hands on experience in managing various aspect of direct to consumer.

- Hands on experience being strategic and execution lead.

- Strong track record of contributing to the new business process and growing teams.

- Experience working across several different industry verticals and categories.

- Savvy and knowledgeable about current trends, innovations and best practices.

- Conceptual, strategic thinker with proven analytical and problem-solving skills.

- Strong organizational skills and attention to detail.

- Experience working with senior management