Senior Manager - Digital Marketing - BFSI

- Serves as the in-house SME (subject matter expert) for digital content

- Lead the execution of marketing strategies across social, mobile, email, online media and web

- Work closely with the cross functional teams, external agencies and technology vendors to successfully launch digital initiatives efficiently

- Take the lead on bringing to light new insights and ideas on improving brand health and business using digital channels

- Keep the marketing team updated on emerging trends and technologies

- Lead and manager SEO and social media programs