Senior Manager - Digital Marketing - BFS

Key responsibilities:

A) Website Management

- Manage and optimize all websites which includes corporate websites, brand websites and project landing pages

- Align the websites with the organization's brand, strategy, goals and standards as well as auditing and optimizing content, images and data

- Complete tests to ensure website efficiency and quality as well as ensuring that the websites complies with the appropriate statutory laws and regulations

- Identify ways to improve website user experience, evaluate competition websites and follow industry best practices

- Monitor, optimize SEO, keywords, tags, headlines, meta descriptions and blogs in order to improve SEO rankings and user engagement

- Ensuring all project contents are updated regularly as per project status and updates

- Manage Online Reputation Management (ORM) by tracking online mentions, reviews, and comments and proactively responding to them to maintain brand image, respond promptly and professionally to customer queries & concerns, address negative feedback, and encourage positive reviews to enhance brand credibility and trust among the customers and other stakeholders

- Ensure the security of all websites by coordinating with agency to implement security measures to protect websites.

Ensuring that there is zero downtime

- Purchasing, renewing and managing all the websites domain and hosting registrations

B) Performance Marketing

- Drive data-driven performance marketing campaigns in line with each brand / project positioning to maximize ROI and achieve specific performance goals, focusing on measurable outcomes and analytics

- Plan and execute a strong performance marketing strategy & execution plan with performance marketing agencies across all digital channels in line with campaign budgets & targets

- Ensuring successful planning, execution, and optimization of all campaigns

- Work closely with the head of department presenting periodic performance reports & feedbacks and share funnel conversion improvement ideas

- Stay updated with the latest performance marketing trends and technologies and present ideas from time to time for overall improvisation in digital marketing

C) Social Media Management - Develop, implement and manage social media strategy for all social media handles - Develop, present to head of department and execute content calendars

- Work with Agency's copywriters and designers to ensure content is informative and appealing

- Define most important social media KPIs and Measure the success of every social media campaign - Stay up to date with latest social media trends, best practices and technologies

- Network with industry professionals and influencers to create a strong network

- Tracking useful social media metrics and creating effective social media marketing campaigns D) Lead Life Cycle Management in SFDC

- Generate, manage and nurture leads through its lifecycle in close coordination with Pre-Sales, GREs, Sales, Marketing & IT Teams , Prepare, review, analyse Lead, Walk-ins and Sales Analysis Reports and discuss with head of department for process improvements and tweaking marketing campaigns in order to increase lead qualification, lead to walk-ins, walk-in to sales ratios

- Prepare and ensure adherence to SOP for complete lead lifecycle including Campaign Creation in SFDC

- Monitor and report deviations in SFDC with regards to leads and opportunities by regular sampling tests of data and recordings (if any)

- Perform lead ageing analysis in order to ensure that lead / opportunities are nurtured as per defined TAT E) Call Centre - Prepare and review Pre-Sales Tele-calling Scripts for all the projects as per project /brand positioning and strategies - Conduct Product Training for Pre-Sales agents and ensure that they are well versed with the product/brand - Ensure that Pre Sales team receives all relevant documents such as Tele-calling Scripts, Project Kit (Modified FAQ, Brochure, floor plans, sourcing mailers, offers, etc.

- Ensure that Pre Sales team receives the training and all details along with creatives and lead flow projections before any campaigns go live - Responsible for maintaining Quality standards of all call centres by doing regular visits, conducting quality audits, refresher trainings, etc.

F) Budgeting & Billing - Prepare and process marketing budgets in coordination with relevant brand managers for project specific budgeting (PLC, Yearly & Quarterly)

- Prepare and process different digital marketing budgets for corporate initiatives (Yearly & Quarterly)

- Prepare and Present Budget v/s Spends reports (Monthly, Quarterly and Yearly)

- Complete Vendor Management (Estimation, quotation comparison, approvals, PO Creations, Billing, Conflict resolution, Escalations and Financial Closures) - Ensuring all quotes are in line with company's process and all bills are submitted with necessary approvals and proofs - Ensure timely POs, billing, payments to agencies and comply with processes etc.

G) MIS & Review - Preparing and maintaining all relevant reports and MIS for weekly, monthly and yearly review for performance marketing, social media management, SEO, ORM, etc.

- Conducting Periodic reviews with reporting manager & agency (Weekly) and with head of department (monthly) - Any other Ad-Hoc work assigned

Education and Experience:

- Masters in Business Administration (MBA) or PGDM from a very reputed college/university with specialization in Marketing or digital marketing

- Minimum of 8 years of relevant experience with at least 4 years in Real Estate Industry with desired experience of leading a team of at least 3 plus members

- Holds at least one certification in digital marketing from a reputed university

- Leadership Competencies and Skills

- Good interpersonal skills, able to empathize, maintain professionalism, display patience and politeness within a sometimes pressurized environment and excellent at time management

- Good team management skills, believes in team learning & development and actively works towards it.

- Ability to work with minimal supervision with complete alignment to company's goals

- Proven desire to update product knowledge, domain knowledge and skill set where required

- A conscientious, flexible and can do working style

- Good oral & written communication skills.

- Ability to communicate with both agencies, vendors and colleagues at all levels of seniority and liaise well in order to achieve set objectives

- Work with the team towards achieving set objectives within defined timelines