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Managing Partner at Kairos Consulting India
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Senior Manager - Digital Marketing - Bank (3-9 yrs)
Client - A leading Private Sector Bank
Base Location - Mumbai
Key Responsibilities & Deliverables:
- Design and implement the banks - digital road map to achieve brand and product objectives with focus on key asset and liability products.
- Responsible for managing paid Search, PPC, Email Promotion, Social Channels (Facebook, Twitter, LinkedIn), Mobile - WAP and APP, Double Click, Programmatic buying and other digital marketing programs for various product categories.
- Analyse industry trends, and competitive landscape to exploit expansion & optimization opportunities.
- Drive content to create and manage social media community (Facebook, Google Plus, LinkedIn and Twitter) by delivering innovative and engaging experiences.
- Measure key digital channels; paid, owned and shared, website development, mobile development, social media presence, earned digital and or influencer marketing.
- Focus on driving acquisition and business for asset and liability products/ services through desktop, mobile and apps.
- Analyze and interpret user journey to improve the customer experience, usability and conversions on internal and external platforms.
- To improve design, usability, content and conversion points of key digital assets and customer touch points. Also identify, evaluate, appoint and manage partners to create a unique digital ecosystem to support the company's Digital Landscape.
Profile Requirements:
- Organized & Detail-Oriented: Ideal candidate would be required to lead and implement large-scale campaigns and their full-scale optimization on regular basis, well within deadlines.
- Excellent quantitative skills: Ability to keep track of campaigns and coordinate with agencies to optimize for ROI independently, analyzing trends/ROI and other KPI benchmarks.
- Knowledge-seeker: Incumbent should have strong knowledge and hands-on experience of SEM and should be able to keep himself/herself up to date with new features and opportunities in SEM and Digital Marketing.
- Quick learner: Should be able to quickly understand new features/technology in SEM/SEO and implement the same.
- Team Management & Ownership: Should be a team person with strong sense of ownership of the responsibilities assigned.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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