11/09 Avinash
Lead at CareerNet Consulting

Views:3391 Applications:249 Rec. Actions:Recruiter Actions:28

Senior Manager - Digital Marketing - B2B/B2C Segment - IIM/IIT/XLRI/SP Jain/MDI/FMS (4-7 yrs)

Bangalore Job Code: 741820


- Understand business goals, braand objectives and target audience to support strategic plan which is created by B2B / B2B Commerce Leader.

- Work with cross-functional team members and external partners to plan and execute digital campaigns that span a variety of objectives.

- Help manage relationships with approved vendors and media partners.

- Help manage paid media budgets and billing.

- Demonstrate the influence of paid media on the customer journey and demand to revenue conversion.

- Set digital marketing ad KPI targets per media channel to accurately evaluate performances and optimize timely to deliver the best possible business result.

- Integrate digital marketing tactics with overarching digital communication strategy for brands, categories and focus products to deliver seamless offline-online communication.

- Manage all marketing, testing, and Optimisation initiatives within digital media channels including paid search, display ads, affiliates and others.

- Implement always-on social campaigns for the selected countries as part of regional accelerated program

- To be on top of new ad types that becomes available on digital marketing platforms.

- Grow digital communications and social media capabilities across the region.

- Investigate competitor's demand generation programs and industries best practices to always seek for improvements

- Become knowledgeable in, and an advocate of, brand guidelines and standards - ensuring that brand positioning, creative look-and-feel, and key messages support the brand

Women-friendly workplace:

Maternity and Paternity Benefits

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