Senior Manager - Digital Marketing - Automobile/FMCG/FMCD/Manufacturing

Senior Manager - Digital Marketing

1. Develop and manage digital marketing and media campaigns with specific objectives. Good knowledge of online advertising and lead generation opportunities and mediums to generate business.

2. Create and manage social media strategy.

3. Understanding of Content marketing and its creation based on the business needs.

4. Manage & Maintain website, Regular Updates on websites, tech implementation understanding, UI & UX redesigning.

5. Understanding of Website SEO for higher ranking of website and drive organic search.

6.Devise strategies to drive online traffic to the company website. Attain key performance indicators such as reducing the website bounce rate, reduce load time, increase time spent on website to improve conversion.Track and analyse website traffic flow and provide regular internal reports.

7. Understand basic technical requirements about website, type of websites, certifications,

8. Evaluate customer research, market conditions and competitor data to make all digital activities meaningful in context to business.

9. Review new technologies and keep the company at the forefront of developments in digital marketing. Identify new trends in digital marketing

10. Good Understanding of ORM, Social listening and analytics and its application.

11. Good Understanding of IOT/ AR / VR / APP/ Mobile space.

12. Understanding on integrating with traditional media and CRM to run integrated campaigns for the business. Also understandind of brand and marketing is a must to maximise returns from digital.

13. Crisis management such as Hacking experiences and finding the required resolution with agency.