Principal Talent Acquisition at Zyoin Web Private Limited
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Senior Manager - Digital Marketing - Automobile/Consumer Durables (8-15 yrs)
Sr. Digital Marketing Manager from Automobile or Consumer Durables.
- Develop and implement comprehensive digital marketing strategies aligned with the company's overall marketing and business goals.
- Manage and lead a team of digital marketing specialists, providing guidance, support, and fostering a collaborative work environment.
- Oversee the planning and execution of digital campaigns across various channels, including but not limited to, social media, email marketing, SEO/SEM, content marketing, display advertising, and affiliate marketing.
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital campaigns and recommend improvements for better performance and return on investment (ROI).
- Collaborate with the content and design teams to create compelling and impactful marketing assets for online campaigns.
- Stay up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing, and apply them to the company's marketing efforts.
- Optimize website content, landing pages, and user experience to improve conversion rates and user engagement.
- Manage budgets and allocate resources effectively to ensure cost-efficient digital marketing activities.
- Work closely with the sales and product teams to align marketing initiatives with business objectives and sales targets.
- Monitor competitor activities in the digital space and propose strategies to maintain a competitive edge.
- Implement data-driven marketing approaches, leveraging analytics tools and customer insights to make informed decisions.
- Ensure compliance with relevant regulations, including data protection and privacy laws, in all digital marketing activities.
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