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Talent Acquisition Executive at SutraHR Services
Views:322 Applications:114 Rec. Actions:Recruiter Actions:26
Senior Manager - Digital Marketing - Advertising Firm (5-12 yrs)
Industry : Internet/eCommerce
Headquarters : Hyderabad
Type : Privately Held
Founded : 2017
Job Description - Sr. Manager Marketing :
- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Developing and identifying strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, social, affiliate, alliances and drive traffic and conversions
- Visibility and promotion planning on partner platforms and working closely with the product team to ensure a consistent product experience on web
- Appoint and work closely with marketing agencies to drive integrated marketing campaigns
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals.
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
- Optimizing campaigns across multiple channels to deliver the best return on investment
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- You build and run A/B tests across landing pages and the homepage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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