- Understand business requirement and work with SEM and SEO teams to create digital marketing plans and campaigns; collaborate with preferred partners to create dynamic, educational and interesting content across all digital media channels.

- Serve as the filter to ensure that all digital creative matches the brand standards and guidelines.

- Develop and execute the digital marketing plan for all campaigns; execute and provide post-analysis of all digital marketing campaigns.

- Grow the Company's customer base and increase engagement on existing properties; develop new and innovative brand experiences to engage customers.

- Develop brand activators from the Company's audience base using digital properties; manage online branding, communications, and campaigns through the Company websites, non-member email marketing, building the online community, attracting new customers, search engine optimization and search marketing opportunities.

- Identify and monitor technologies and new developments in the digital landscape to identify ways to employ new technology to help deliver communication and business objectives.

- Respond to customer complaints and negative reviews when necessary.

- Oversee/manage web support agencies and perform related duties as required.

Requirements (Knowledge, Skills and Abilities):

- Keen understanding of digital strategy, creative development, and familiarity with social media portals.

- Extremely strong data analytical and logical skills.

- Ability to create and communicate new ideas through influential communication and competence.

- Ability to work with a diverse team comprised of individuals with distinct backgrounds and skillsets.

- Excellent writing and presentation skills with Strong analytical, research, reporting and budgeting skills.

- Ability to evaluate new technologies in the context of how they can deliver solutions.

- Ability to manage multiple projects simultaneously in a fast-paced environment.

- Proficient basic computer functions Microsoft business programs to include Word, Excel, PowerPoint, Outlook, and Share Point.

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