Senior Manager/DGM - PR & Communications - Education Institute

About the Company: A leading Education Institute

Roles & Responsibilities:

- To build & continuously refine PR Strategy to Effectively position the company.

- To develop & drive annual multi-channel, integrated, strategic communications plan.

- To acquire key segment insights of the customers to build segment specific PR strategy.

- To use PR and Content Marketing, manage media relations and develop contacts with key media & influencers to grow the popularity.

- To effectively execute PR activities as per agreed plans. This would range from Press Releases, Events, Conferences, articles, blogs, podcasts & press interviews across traditional & new age digital and social platforms.

Required Keyskills:

- Atleast 8-10 years of experience with exposure to PR and communications role for a reputed brand.

- Knowledge of media relations, external communication, branding, social media etc.

- Collaborating & Working with Senior Leadership.

- Communicating with impact.

- Relationship management skills.