Senior Manager/DGM - Marketing - ePublishing Business/eCommerce Online BPO Business

Key Responsibilities:

KRA - Running campaigns (international B2B for ePublishing business & eCommerce online BPO business). Marcom. Internal / external communications, branding and company website

- Provide leadership for digital marketing strategy & execution to achieve the business goals

- Strategic positioning of service offerings in global markets

- Work closely with Sales and Account Managers to identify growth opportunities

- Devise go-to-market plans and run global marketing campaigns

- Guide the creative design team for producing impactful proposals

- Creating and publishing all marketing materials in line with the marketing plans

- Constantly monitor effectiveness of marketing campaigns to ensure result-centric outcomes.

- Provide leadership to the marketing resources consisting of Inside Sales Team, Social media analysts, Creative designers, Content writers etc.

- Achieve the lead generation targets in sync with the business growth budgets

- Maintain corporate website, undertake branding initiatives and manage internal & external communications