Senior Manager/DGM - Digital Marketing - FMCG/Media/Hospitality

- Responsible for conceptualizing, implementing & running digital marketing and social media strategies globally.

- Lead a team of associates and managers across disciplines (possibly SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing, digital creative and content)

- Lead teams managing all aspects of global digital and social media operations: digital marketing, social media, digital development (website, banners, newsletter and mobile apps designs), content strategy, interface design and usability, online brand protection, domain portfolio management, new gTLD

- Develop organizational capability, and competence, in digital and social media

- Work closely with executive stakeholders on digital strategy development, governance, operations and performance reviews

- Proficiency to Plan and Execute digital initiatives (possibly SEO/SEM, Online Media strategy, Social CRM, Web performance, design and promotion

- Exposing business to new technologies and bringing competitive advantage.

- Efficient media buying tools and tactics resulting in cost savings.

- Content Marketing formulate content. Responsible for conceptualizing, implementing & running digital marketing and social media strategies globally.

- Content Marketing, formulate content strategy and be responsible for taking it from concept to launch.

- Work with business line leaders to embed digital and social media marketing in both go-to market approach and innovation.

- Manage RFPs, contracts, reports, data analysis and budgets.

- Implement best practices, new strategies, innovative features on an ongoing basis.

Search Engine Marketing :

- Manage PPC (Pay-per-click) campaigns with an aim towards maximizing relevant traffic. Optimize & determine new PPC campaigns.

Search Engine Optimization :

- Develop a long-term SEO strategy to raise the organic rankings of important keywords and meet traffic goals. Define and implement SEO best practices for on-page content, URL structures, page titles, meta-data and anchor text. Utilize reporting tools to systematically track and improve natural search performance. Identify keywords to gain significant traffic with low difficulty. Develop a strategy to gain backlinks.

Social Media :

- Reach out various segments to generate positive buzz. Maintain relationships with bloggers, influencers, partner brands, etc. Create and manage a strategy for high user engagement on social media platforms such as Facebook, Twitter & LinkedIn.

- User Acquisition - Constantly ideate to figure out how to :

a) Attract and retain new users

b) Generate visibility and engagement around product and service

c) Enable data-driven decisions to focus efforts to attract new users.

- YoY increases in measures of audience reach and brand visibility & engagement across web, social and mobile app channels.

- Increase in website traffic, SEO, SEM, social media, Re-Marketing and Affiliate transactions

- Increase conversions (ROI) rate, reduce cost of sale/acquisition, Increase positive sentiments, reduce negative sentiments,

- Effective 24x7 listening and response management based on defined SLA's

- Effective activation of brand engagement with bloggers, fans, etc

- Enhance processes, implement best techniques and innovative technology

- Quality data analysis to identify insights and trends in order to take business decisions

- Develop partnerships to drive brand visibility/engagement and ancillary revenue