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23/02 Sonia
Senior Consultant - Leadership Hiring at Kelly Services

Views:3149 Applications:228 Rec. Actions:Recruiter Actions:14

Senior Manager/DGM - Brand - Automotive - IIM/FMS/MDI/XLRI (15-20 yrs)

Pune Job Code: 668326

Hiring for a Sr Manager / DGM - Brand Management with a Leading Automotive Giant:

Location: Pune

Job Responsibilities - 

Brand Management

- Understand the brand, brand positioning & attributes.

- Marketing Plan

- Rural marketing

- Marketing Activation ATL/BTL

- Own product launches and activations - including defining communication strategy, processes and collaterals

- Own corporate marketing activities - Website, PR etc.

- Digital marketing

- Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies

- Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy

- Participate in Business Plan development.

- Envision & Create brand strategy document.

- Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis

- Develop & Evolve product insights for lead markets.

- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.

- Creates regular marketing reports.

Media Planning and Execution

- Plan innovative BTL campaigns & champion deployment across country to solve business problems

Required Skills - 

- 15-20 years of experience into Brand management, Rural marketing.

- MBA from Tier 1 Institute (Mandatory)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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