Senior Manager/Deputy General Manager - Trade Marketing - Dairy Products

- To plan and implement regional trade promotion and merchandising plans in order to achieve sales, distribution and visibility goals across channels.

- Develop and implement trade marketing strategy in alignment with Sales and Marketing Goals

- Be the custodian of all National level Trade initiatives and priorities in the area of Trade Marketing. This will include the following:

- Set trade objectives in association with sales & marketing team for each brand

- Planning and executing a monthly promotion calendar brand wise and geography wise

- Evaluate trade and visibility spends for their effectiveness

- Developing channel specific programs to enhance and leverage relationship with trade

- Planning and execute regional distribution launch pads for new brands/SKUs

- Play a pivotal role at the regions and support the Sales Head in driving sales objectives

Special requirements, external and internal contacts, travel, working conditions, etc.

Internal contacts: All internal functions

Travel: Across Divisions

1. Good communication

2. Ability to work in a matrix organization with cross-functional working culture

3. Leadership abilities to lead and drive Team results

4. Keen learner - Cultivates Innovations and who demonstrates multi-functional capabilities

5. A very high level of Problem solving skills and a solutions mind-set - superior planning skills

6. Ensures accountability