We have an opportunity for you to consider working with Premier Automobile Company based out of Pune. They are on the look out for an incumbent for the position of Sr. MANAGER MARKETING / DGM MARKETING JD : - Location - Corporate- Pune - No. of Reportees - 2 - Educational Qualification - Full time MBA (Marketing) from premium Business School - Experience - Minimum: 10 Years Maximum: 15 Years - Preferred Industry Background: FMCG or Consumer Durables and Automotive OEMs Job Responsibilities: 1. Brand Management a. Understand the brand, brand positioning &amp; attributes. b. Marketing Plan c. Rural marketing d. Marketing Activation ATL / BTL e. Own product launches and activations - including defining communication strategy, processes and collaterals f. Own corporate marketing activities - Website, PR etc. g. Digital marketing h. Provide insightful market intelligence to partners- i. Communication agencies, BTL agencies, Media agencies &amp; PR agencies j. Plan, develop &amp; rollout BTL activation in requirement with defined sales objective. I. Brand Strategy a. Participate in Business Plan development. b. Envision &amp; Create brand strategy document. c. Create annual action plans using the full marketing mix to implement brand strategy. II. Product &amp; Brand Analysis a. Develop &amp; Evolve product insights for lead markets. b. Analyses and use market and consumer researches to identify short and long term risks for the brand &amp; develop actions to mitigate the identified risks. c. Creates regular marketing reports. III. Media Planning and Execution a. Plan innovative BTL campaigns &amp; champion deployment across country to solve business problems b. Recommend alternate and cost-effective media channels and prepare a channel mix specifically in digital media c. Coordinate with the media agency for the execution of the media plans. 2. Key Deliverables : a. Market Share &amp; volume growth via successful deployment of BTL campaigns b. Drive traffic &amp; conversion via digital media 3. Competencies I. Technical/ Functional: a. Both Conceptual &amp; Practical understanding of Marketing / Brand Management having developed &amp; successfully deployed few Brand campaigns b. Understanding of how digital marketing works c. Trade Marketing d. High Analytical Skills. e. Sales Process Understanding II. Behavioral: a. Align and motivate team for high performance b. Collaborate across all interfaces c. Uphold values; inculcate a culture of excellence d. Generate ideas; solve problems creatively. e. Champion improvements and positive change. f. Develop and engage people. g. Liasoning with all stake-holders specially sales team

Pune

Senior Manager/Deputy General Manager - Marketing - Auto 

Senior Manager/Deputy General Manager - Marketing - Auto  ,Job Description for Senior Manager/Deputy General Manager - Marketing - Auto  in Spring HR Services LLP in  Pune for (10-15) years of experience. Apply Now!

Job Description for Senior Manager/Deputy General Manager - Marketing - Auto  in Spring HR Services LLP in  Pune for (10-15) years of experience. Apply Now!