Senior Manager/Deputy General Manager - Brand Development Cum Design Thinking

Candidate should not only be extremely conversant with Design Thinking concepts and frameworks but also have relevant experience in other organizations of having implemented this practice and see results. This is a critical requirement, since the practice is non-existent in the Group today, and will need highly competent people with a defined level of expertise to ensure buy-in across businesses. The challenges of the job, therefore, are obvious:

1. It is a new practice, and there are very few past learning's to draw from

2. No business feels an obvious need for it, since their exposure and understanding of it is negligible at this stage and could be seen as one more- an initiative

3. It will be a slow burn as a practice since the environment will need to move from one of resistance to neutral to active seeking

4. Influencing skills, dealing with uncertainty and the ability to show quick wins along with long-term impact will be key to get the momentum going. Creativity, speed of response, a strategic mindset and a love of working in fairly open roles with an aspect of unstructured &structured at the same time will be critical to success.

Job Role :

1) Business Leadership

- Execute initiatives to improve Sales & Marketing function of targeted Businesses

- Understand Business's need for improvement and drive, with help of team leader, specific business proof of concept initiatives that have the best opportunity to create the most visible change and apply design thinking principles wherever applicable.

- To help marketing teams define requirements and support through advice and active participation

2) Project leadership

- To execute projects to ensure they are implemented as per design and plan

- To plan Project related activities and ensure they are executed as per plan.

- Regularly interact and engage with stakeholders to ensure they contribute as per the plan

- Manage interactions with external agencies on a day-to-day basis with the advice of the team leader

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