Senior Consultant at Antal International
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Senior Manager - Customer Marketing - OTC Business (5-10 yrs)
Senior Manager Customer Marketing - OTC Business
Job Profile Responsibilities to be handled:
- Responsible for rolling out & scale-up of GTM model for OTC brands through targeted & focused approach driving Sales & Distribution
- Responsible for preparing the project charter and ensuring that network timelines are met as agreed & aligned with concerned internal & external stake holders.
- Responsible for developing the optimum S&D framework suited for OTC brands and pharma channel as per the assigned S&D targets within the assigned budget .
- Responsible for driving 3P productivity & efficiency through right sales training and selling aids.
- Drive in-market execution of brands by adopting the right POSM strategy basis the store classification
- Drive channel program execution with retailers and stockiest to build loyal base of channel partners
- Drive business for a selected retail base through retail aggregator model.
- Responsible for creating successful new product launch & execution plan.
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